Figtree

Today’s Web Award Laureate is Figtree.

ABOUT FIGTREE:

Erik Kennedy is an independent UX/UI designer based in Seattle, USA.

Concerning “Design Work”, his clients range from Y-Combinator startups to Fortune 100.
Concerning “Design Writing”, he has a 50,000-subscriber newsletter. And a blog.
Teaching Design: He has taught design to thousands of students worldwide via his online school.
Clients include, Amazon.com, Soylent, Infer, Pro.com, Philo, Feastly, Alpha Data and Koyfin, among others.

Erik Kennedy’s “Figtree” is a clean and simple, yet friendly sans serif font.

Some details are as follows:

-Figtree is a geometric sans serif font walking the line between simplicity and friendliness. It is minimalist but not stiff, casual but not silly.
-Its most characteristic forms are t, f, y – all with unabashed curves that convey energy and fun. Unusual for similar fonts, the g descender terminates at the same angle as the latter.
-In uppercase, the glyphs are ever-so-slightly widened, and the crossbars of forms like A, P and R are lowered, both of which give the caps a sturdy character. Many geometrics have a narrow S, but Figtree prefers something a bit more solid.
-Coming to punctuation, a designer’s intention is revealed in the ?, and Figtree is no different! It’s top-heavy, with an affected goofiness (especially in bolder weights). The ! has an almost cartoon-like tapering in the heaviest weights too.
-But despite these casual design choices, other punctuation comes off as very minimalist: the , and “ are quadritalerals with horizontal terminals. This vibe carries over in the diacritics – é and û, for instance, align neatly with the cap height, whereas many geometrics have non-horizontal terminals on their accents.
-Aligning glyphs with the baseline and cap height is one of the primary ways Figtree maintains a crisp, clean feeling, and two of interesting examples are # and ‡. Plenty of typophiles would tell you these considerations nod to neo-grotesque sans serifs, an allusion that’s most clearly visible in the vertically-terminated arch of the r, but these days, every font is nodding at every other font. It’s just life!
-The numerals follow a similar balance between simplicity and friendliness. For instance, the ear of 1 has a playful bend to it (best appreciated at larger sizes). But, like the caps, the designer is focused on giving some sturdiness to the numerals (besides, they often appear with caps anyways). Note the curved spine of 2 equalizes equalizes the top-left and bottom-right spaces, lending it a solid feel. This is also visible in the 5 – a personal favorite (hefty, yet not awkwardly so).

Today the beautiful FIGTREE receives The Web Award with our warmest congratulations.

ABOUT THE PROJECT AND THE WEBSITE:

-Project Name: Figtree
-Domain Name: Erikdkennedy.com
-Domain Creation Date: 2008-11-02
-Registrar: Tucows Domains Inc.
-Registrar IANA ID: 69

Server IP: 76.76.21.142
-ASN: AS16509
-ISP: Amazon.com, Inc.
-Server Location: USA

Technologies;
-Web Servers: Vercel
-Marketing Automation: ConvertKit
-Analytics: Google Analytics
-Font Scripts: Google Font API
-JavaScript Libraries: jQuery
-CDN: jQuery CDN

Profile;
-Title: Erik D. Kennedy

Traffic (Alexa)
-Alexa Rank: 6,996,001
-Daily Unique Visitors: 33
-Monthly Visits: 1,000
-Pages per Visitor: 1.00
-Daily Pageviews: 33

Traffic (Similarweb)
-Global Rank #5,377,799
-Country Rank #665,049
-Category Rank #5,580

Traffic sources;
-Direct: 100.00%
-Referral: 0%
-Search: 0%
-Social: 0%
-Paid: 0%

Desktop vs Mobile
-Desktop: 80.00%
-Mobile: 20.00%

Ahrefs Rank: 8,718,937
-URL Rate: 26
-Domain Rate: 22
-Backlinks: 137 +6
-Referring Domains: 53
-Organic Keywords: 86

CTLDs distribution;
.com: 33 (62%)
.net: 4 (7%)
.org: 3 (5%)
.io: 3 (5%)
.dev: 2 (3%)
.uk: 1 (1%)
.pub: 1 (1%)
.lu: 1 (1%)
.im: 1 (1%)
.co: 1 (1%)
.ca: 1 (1%)
.blog: 1 (1%)
Others: 3 (5%)

Page Speed – Desktop: 98
-First Contentful Paint 0,8 sn.
-Time to Interactive 0,8 sn.
-Speed Index 0,8 sn.
-Total Blocking Time 0 ms.
-Largest Contentful Paint 1,1 sn.
-Cumulative Layout Shift 0

Page Speed – Mobile: 81
-First Contentful Paint 2,6 sn.
-Time to Interactive 4,2 sn.
-Speed Index 2,6 sn.
-Total Blocking Time 170 ms.
-Largest Contentful Paint 3,9 sn.
-Cumulative Layout Shift 0,015

Compression: Yes
-Website uses br compression.
-Original size: 36.25 KB
-Compressed size: 8.37 KB
-File reduced by: 27.87 KB (76%)

SSL Check: Website supports HTTPS
-Common Name: www.erikdkennedy.com
-Certificate Issuer: Let’s Encrypt
-Certificate Type: R3
-Valid from: Sep 18 09:47:29 2022 GMT
-Valid until: Dec 17 09:47:28 2022 GMT
-Signature: sha256WithRSAEncryption
-SSL Certificate is installed correctly.

Security & Trust Report;
-Google Safe Browsing: Clean
-Mcafee Site Advisor: Clean
-Kaspersky: Clean
-BitDefender: Clean
-Avira: Clean
-Eset: Clean
-Comodo: Clean
-Yandex Safe Browsing: Clean
-Spamhaus: Clean
-FraudScore: Clean
-Trustwave: Clean
-AlienVault: Clean
-BlockList: Clean
-Sucuri Site Check: Clean
-Phishing Database: Clean
-Malwared: Clean
-Nucleon: Clean
-Sophos: Clean
-Baidu: Clean
-Tencent: Clean

SCORES BY THE ARTIFICIAL INTELLIGENCE JURY:

• Content: 90%
• Usefulness: 90%
• Design: 92%
• Creativity: 92%
• Usability: 88%
• Responsiveness: 81%

AND THE AWARD GOES TO:

Today’s Web Award goes to Figtree, thanks to its excellence in quality, originality and design.
Congratulations.

Project Website Address: https://erikdkennedy.com/projects/figtree.html

Designer: Erik Kennedy
E-mail: [email protected]
Website: erikdkennedy.com
Twitter: @erikdkennedy
Instagram: @erikdkennedy
Country: United States

© Copyright & Credits: Erik Kennedy.