Goop.com

In 2008, Gwyneth Paltrow launched Goop.com from her kitchen as a homespun weekly newsletter. To read, to shop, to listen, to cook and to travel.

“To Read” because the team behind Goop.com is curious, open-minded, and service-centric people. They recommend what they read, what they love and what they think is worthy.

“To Shop” because they don’t believe that beauty products need to be toxic in order to be effective. They curate the best in clean beauty and also make their own line of glow-inducing skin care. Furthermore, they think it is possible to build a great wardrobe from a handful of beautifully made essentials that will last for years.

“To Listen” because on their podcast, GP and Erica Chidi Cohen chat with leading thinkers, culture changers, and industry disruptors.

“To Cook” because they believe that whole food is the cornerstone of health, and that the happiest moments of the day happen at the dinner table.

And “To Travel” because we are all time-strapped, which means there’s no room on the itinerary for bad pizza. They traverse cities looking under every rock for the bucket-list meals, experiences, and shops that mean the followers can get back on the plane satisfied. They also know that not every trip is a vacation, which is why they include kid-friendly hotels, coffee shops where we can perch and work, and shortcuts and services for maximizing our days.

Goop has also permanent brick-and-mortar stores in Los Angeles, Montecito, Sag Harbor, and Mauna Lani, as well as some constantly rotating assortment of pop-ups across the globe. You can find more information in the website.

ABOUT THE WEBSITE:
Domain Name: Goop.com
Creation Date: 1996-02-02
Registrar: Amazon Registrar, Inc.
Registrar IANA ID: 468

Server IP: 104.19.236.11
ASN: AS13335
ISP: Cloudflare Inc
Server Location: Cambridge, Massachusetts, USA

Technologies;
CDN: CloudFlare
Analytics: Rudderstack, Cloudflare
RUM: Cloudflare Browser Insights
Reverse proxies: Envoy
CMS: WordPress
Blog: WordPress
Programming Language: PHP
Database: MySQL

Profile;
-Title: Goop – A modern lifestyle brand.
-Description: Cutting-edge wellness advice from doctors, vetted travel recommendations, and a curated shop of clean beauty, fashion, and home.
-Keywords: Goop – A weekly lifestyle publication, curated by Gwyneth Paltrow, offering exclusive collaborations, recipes, travel notes, and more.

Traffic;
-Alexa Rank: 12,262
-Daily Unique Visitors: 330,305
-Monthly Visits: 10,404,608
-Pages per Visitor: 2.80
-Daily Pageviews: 924,854
-Average visit duration: 06:50

Traffic sources;
-Direct: 51.19%
-Referral: 8.70%
-Search: 35.48%
-Social: 2.68%
-Paid: 1.94%

Desktop vs Mobile
-Desktop: 54.88%
-Mobile: 45.12%

Page Speed – Desktop: 87
-First Contentful Paint (FCP) 1.1 sn.
-First Input Delay (FID) 19 ms.
-Largest Contentful Paint (LCP) 1.7 sn.
-Cumulative Layout Shift (CLS) 0.03

Page Speed – Mobile: 77
-First Contentful Paint (FCP) 1.4 sn.
-First Input Delay (FID) 33 ms.
-Largest Contentful Paint (LCP) 3.1 sn.
-Cumulative Layout Shift (CLS) 0.03

Compression: BR compression.
-Original size: 555.63 KB
-Compressed size: 73.87 KB
-File reduced by: 481.76 KB (86%)

MyWot.com Reputation Ratings;
Trustworthiness: 81
Vendor reliability: 81
Privacy: 81
Child safety: n/a

Security & Trust Report;
-Google Safe Browsing: Clean
-Mcafee Site Advisor: Clean
-Kaspersky: Clean
-BitDefender: Clean
-Avira: Clean
-Eset: Clean
-Comodo: Clean
-Yandex Safe Browsing: Clean
-Spamhaus: Clean
-FraudScore: Clean
-Trustwave: Clean
-AlienVault: Clean
-BlockList: Clean
-Sucuri Site Check: Clean
-Phishing Database: Clean
-Malwared: Clean
-Nucleon: Clean
-Sophos: Clean
-Baidu: Clean
-Tencent: Clean

SSL Check: Goop.com supports HTTPS
-Common Name: Cloudflare Inc ECC CA-3
-Organization: Cloudflare, Inc.
-Location: USA
-Issuer: Baltimore CyberTrust Root
-Authority: Is a CA
-Keysize: 576 Bits

WEBSITE SCORES:

• Content: 91%
• Usefulness: 90%
• Design: 89%
• Creativity: 89%
• Usability: 90%
• Responsiveness: 77%

AND THE AWARD GOES TO:

Today’s Web Award goes to Goop.com, thanks to its excellence in quality, originality, design and content.
Congratulations.

Website Address: https://goop.com/

© Copyright & Credits: Gwyneth Paltrow & Goop.com