Xeric.com

Xeric officially launched in November 2013 with its first Kickstarter campaign for the Xeriscope. However Xeric’s origin story begins in 1998 when Mitch Greenblatt received his first watch (ever). He began collecting and blogging about unusual vintage watches and became an influential watch blogger & authority on the subject of modern horology.

What began as an early eBay store reselling the watches he collected, quickly had to become official when in 1999 Vogue reached out and wanted to write about reselling these rare collectible pieces from the 60’s and 70’s. In order to write about him, they needed a brand to talk about, and that was the birth of Watchismo.com. In 2007, Mitch was approached by a revived French watch brand who wanted to break into the U.S. market with reissues of their most popular models from the 70’s. To facilitate this distribution business, Mitch teamed up with his entrepreneurial brother Andrew who had already started and sold a few successful business ventures. Although the distribution business didn’t pan out, the family partnership did and Watchismo e-commerce business took off.

After years of offering the most unique timepieces from around the world on Watchismo, Mitch & Andrew hired Danny Hunsaker in 2013 and together they created Xeric. Since, they have launched a dozen of successful Kickstarter campaigns including the most funded timepiece in Kickstarter history. Xeric is here to deconstruct the traditions of watch designs and push the boundaries of how to display time on a mechanical watch.

More information about this horological microbrand, can now be found in its website.

ABOUT THE WEBSITE:

Domain Name: Xeric.com
Creation Date: 2001-10-21
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146

Server IP: 23.227.38.32
ASN: AS13335
ISP: Cloudflare Inc
Server Location: Scottsdale, Canada
CDN: CloudFlare
Ecommerce: Shopify
JavaScript Library: jQuery
Payment Processors: Apple Pay
Tag Managers: Google Tag Manager
Marketing Automation: Klaviyo, MailChimp

Profile;
Title: Xeric: We make cool, unique & affordable watches
Description: We create watches unlike anything you’ve ever seen. We want our watches to stand out in a crowd of sameness. You don’t have to pay thousands of dollars for a unique, mechanical watch. Discover why Xeric is Kickstarter’s most successful watch brand.

Traffic;
Alexa Rank: 430,209
Daily Unique Visitors: 6,902
Monthly Visits: 217,413
Pages per Visitor: 2.00
Daily Pageviews: 13,804
Average visit duration: 07:42

Traffic sources;
Direct: 44.24%
Referral: 0%
Search: 17.22%
Social: 31.89%
Paid: 6.65%

Desktop vs Mobile;
Desktop: 100.00%
Mobile: 0%

CTLDs distribution;
.com 216 (57%)
.pw 38 (10%)
.in 37 (9%)
.net 12 (3%)
.hu 6 (1%)
.org 6 (1%)
.info 4 (1%)
.it 4 (1%)
.jp 4 (1%)
.se 3 (1%)
.uk 3 (1%)
.club 3 (1%)
.de 2 (1%)
.fr 2 (1%)
.gr 2 (1%)

Main HTML color codes used;
40% #000000
32% #101010
11% #ffffff
5% #100000
2% #701040
1% #10c0d0
1% #601030
1% #f0f0f0
1% #10a0b0
0% #208070
0% #fffff0
0% #109090

URL Parameters: Great, the domain URLs look clean.
Favicon: Yes, the website has a favicon.

Text/code ratio: 3.14%
Total HTML Size: 165 KB
Text Size: 5 KB
Code Size: 160 KB

Page Speed – Mobile: 71
Page Speed – Desktop: 74
-Field Data;
First Contentful Paint (FCP) 1,2 s
Largest Contentful Paint (LCP) 3,3 s
First Input Delay (FID) 7 ms
Cumulative Layout Shift (CLS) 0,01
-Lab Data;
First Contentful Paint 0,8 sn.
Speed Index 3,5 sn.
Largest Contentful Paint 4,9 sn.
Time to Interactive 4,9 sn.
Total Blocking Time 110 ms.
Cumulative Layout Shift 0,022

Google Safe Browsing: Safe.
SSL Check: Website supports HTTPS
Common Name: Xeric.com
Issuer: Let’s Encrypt, R3.

WEBSITE SCORES:

• Content: 88%
• Usefulness: 90%
• Design: 89%
• Creativity: 89%
• Usability: 85%
• Responsiveness: 71%

AND THE AWARD GOES TO:

Today’s Web Award goes to Xeric.com, thanks to its excellence in quality, originality, design and content.
Congratulations.

Website Address: https://www.xeric.com/

© Copyright & Credits: Xeric